According to a forecast by Cisco, in 2021 video will account for 82% of internet traffic. (In 2016 it was 73%).
This means that in 2021, a million minutes of video will cross networks every minute.
How much will be VR Video?
That is a good question, bu according to Robert Kyncl, chief business officer at YouTube, what is driving the change is mobile viewing and virtual reality (VR Video being a subcategory of Virtual Reality).
So it is not far-fetched to believe that VR video will account for some of this traffic.
But let’s stay on traditional video a bit more. Why is video suddenly the holy grail of content marketing?
Well, it is important to remember that the average person in Denmark still spends roughly 2.40 hours a day watching traditional television. So the media in itself is not something that is new.
What is new is how we are consuming this media (online), and more importantly: How we are engaging with it.
Some numbers from Forbes about video marketing says this:
Adding a video to marketing mails can boost CTR by 200-300%.
90% of customers report that product videos help them make purchasing decisions.
Embedding videos in landing pages can increase conversion rates by 80%.
So in addition to the medium growing among the population it is also more effective than text and pictures.