Last week we talked a bit about how virtual & augmented reality marketing is about to disrupt and potentially kill the traditional digital marketing scene.
So in that spirit it seems only logical to provide some context and examples on just how augmented reality marketing have already been utilized by companies around the globe.
IKEA AR Shopping
You can’t get around one of the most talked about uses of augmented reality marketing in 2017: IKEA’s new AR app.
Not only did IKEA embrace augmented reality marketing early on.
They also didn’t fall in the trap of utilizing the new tech without adding value to their existing platform.
Not only did IKEA – with its giant brand – make augmented reality marketing a part of their strategy, they also did it early.
That in turn created both value and wow-effect for their customers.
Absolut Vodka AR tour of Sweden
Once again we look to Sweden in being creative with their augmented reality marketing.
Absolut Vodka launched a simple campaign. When buying a bottle of Absolut Vodka there would be a small tag hanging of the bottle.
Scanning that tag would give the customer a 3D tour of the making of Absolut Vodka, in the Swedish town of Åhus.
Again a look at how augmented reality marketing can be simple and yet effective.