2018 marks another year of VR. That means that the B2B Virtual Reality market is also stepping into a new year. So what should businesses who wants to explore B2B Virtual Reality in be looking out for?
Advertising in Virtual Reality
At VRDK we are personally really excited about how B2B Virtual Reality and Augmented Reality will move into advertising.
HTC Vive have already started giving App developers the opportunity to put Ads in their apps. It is much like when Apps exploded on the Smartphone market.
What is exciting, especially from a B2B Virtual Reality view, is to make the ad an interactive part of the VR experience.
So instead of looking at the ad play at a screen, while you wait, you will be able to feel like you’re there and therefore also have a much more real experience with the product and business, also called “Presence”.
It could also be inside of the movie/game/whatever. Basically immersive product placement.